At Digital Marketing Media, our approach for Box of Cake combined strategic planning with performance-driven digital marketing execution. We began by understanding the client’s goals — to boost local SEO, enable online cake ordering, and establish a strong brand presence on social media.
Our team conducted thorough market research and competitor analysis to identify opportunities for digital growth. We designed and developed a mobile-friendly e-commerce website optimized for user experience (UX), search engine visibility, and online conversions.
To enhance local discoverability, we verified and optimized the brand’s Google Business Profile, integrated location-based keywords, and improved visibility on Google Maps and local search results. We also created and managed consistent social media marketing campaigns, focusing on engaging content, festive promotions, and community interaction.
By aligning website development, social media optimization (SMO), and local SEO strategies, we built a scalable digital ecosystem that increased traffic, engagement, and online orders — helping Box of Cake grow as a top-tier bakery brand in their region.
